Paul Hudson BBC Blog Post

Firstly, Exacta Weather is very pleased that this BBC blog and Paul emphasised on the HEADLINE of the newspaper from Saturday about the "coldest winter in 100 years".

http://www.bbc.co.uk/blogs/paulhudson/2012/11/whats-behind-the-coldest-winte.shtml

This was also corrected on our Facebook page, dated blog, and our loyal followers were also alerted with tweets on twitter. We also absolutely agree that headlines sell newspapers, but unfortunately we do not write or have any influence on the headlines that sell them. We personally can't see many people rushing out to buy a copy of something that was less appealing in nature.

Our forecast actually states and always has since earlier this year (23rd June 2012 - First Issued) that: There is the potential for some of the coldest and snowiest conditions in at least a century AT TIMES during the upcoming winter (most likely to occur in the December to January period).

Somewhat different to the COLDEST WINTER IN 100 YEARS!

Our recently released private forecast from the 9th November 2012 also states:

There is also the potential for some of the coldest and snowiest conditions in at least a century AT TIMES to be recorded in the December to January period of the upcoming winter. The January period is also slightly more favourable to experience the worst of the winter conditions in terms of snowfall and temperatures.

We also expect February to be much milder after a potentially cold and snowy start to the month, which is also an official month of the meteorological winter.

As for Mr Hudson’s comments about "little known Exacta Weather" and "a tiny private weather company", people are free to judge this for themselves in the following links below:

http://www.journallive.co.uk/north-east-news/todays-news/2010/12/08/voluntary-forecaster-proves-the-met-office-wrong-again-61634-27786536/

http://www.exactaweather.com/Accuracy.html

http://www.alexa.com/siteinfo/exactaweather.com#

Last year’s forecast may have contained unusually low accuracy in comparison to our usual success rate, but this is something that we have quite openly admitted to on many occasions. However, we certainly was correct about the winds that the Met Office failed to miss and also send out a relevant warning for

http://www.scotsman.com/scotland-on-sunday/scotland/forecast-is-grim-for-the-met-office-but-are-they-at-fault-for-missing-big-gail-1-2043601

For the others who have decided to contact us about the glorious summer that never happened

http://www.express.co.uk/posts/view/321080/Glorious-summer-is-on-way

Fortunately, this had nothing to do with us and we played no part in the production of this forecast or the headline, but it is funny how we get the blame and constantly reminded about this too (it works both ways Mr Hudson).

However, a more accurate piece from early summer dated the 15th June 2012 actually stated:

“James Madden, of Exacta Weather, said the rest of the summer would be “unsettled” as long as the jet stream – which is responsible for the washout – refuses to budge.” (Exactly what happened)

http://www.express.co.uk/posts/view/326685/Summer-starts-in-September

James Madden - From little known Exacta Weather & a tiny private weather company that has consistently proven the Met Office wrong on many occasions with their incorrect long range forecasts of mild winters and BBQ summers!